Case study · Brand & website

The Brownie Bench

Homemade gluten free brownies, baked fresh in a 100% gluten free kitchen and delivered NZ-wide.

The feel

  • Playful
  • Sweet
  • Warm
  • Friendly
  • Bold

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About the website

The Brownie Bench needed a brand and a website that make gluten free feel like a treat rather than a compromise. The page leads with the brownies themselves, answers the worries a coeliac customer brings with them, and walks people from picking a flavour to choosing a box.

Client
The Brownie Bench
Delivers
NZ-wide
Scope
Brand identity · Website
Built with
Custom HTML & CSS

Sections

What's on the page, top to bottom.

  1. Hero: Seriously Good Brownies
  2. Flavour picker
  3. "Does this sound familiar?"
  4. The Brownie Bench promise
  5. How it works, in four steps
  6. Boxes & prices
  7. Delivery
  8. Questions (FAQ)
  9. Order call to action

Features

The bits that do the work.

  • Flavour picker for five flavours
  • Box sizes with prices: The Taster, The Bench, The Whole Batch
  • Gluten free promise front and centre
  • Order by email, with the subject filled in
  • Instagram and Facebook links
  • Full-screen mobile menu

Requirements

What this site needed, in the same terms as my estimator.

  • Home page
  • Menu or price list
  • FAQ section
  • Social media links
  • Click to call or email
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